Famous sports teams and individual sportsman are increasingly referred to as ‘brands’. In a celebrity-driven world where most money comes from corporate sponsorship, this makes sense. It also works for…
Tag: singapore
Singapore’s postal service behind massive mall: inspiration for Australia Post?
Post, retail and ecommerce.
Government shifting cyber security emphasis
Cyber security is big business, and its biggest customers are governments.
Source code sunlight secures government trust says Eugene Kaspersky
By Julian Bajkowski The global computer security industry has spent at least a decade scaremongering and hyping-up the threat of Russian hackers and cyber-assailants through marketing and lobbying. So it…