Rather than thinking about place brand, place makers should focus on place experience, according to a leading brand consultant.
Tag: place-branding-australia-2024
When place branding goes wrong: winning over the community
Place branding isn’t always welcomed by all. Place Branding Australia heard how a contemporary arts festival won over a recalcitrant community.
We are not an energy drink: Canberra finds its voice
The Canberra Story is being used to foster a sense of belonging, attract talent and tourists, boost the economy and take the national capital to the world.