Conference curator Stu Speirs provides an overview of the key themes of this year’s Place Branding Australia conference.
Tag: place-branding
Bringing vision to greenfield developments
Rather than thinking about place brand, place makers should focus on place experience, according to a leading brand consultant.
When place branding goes wrong: winning over the community
Place branding isn’t always welcomed by all. Place Branding Australia heard how a contemporary arts festival won over a recalcitrant community.
New entity to take Brand Gold Coast to the world
City of Gold Coast wants its brand to represent more than tourism, theme parks and meter maids.