Councils are being encouraged to put their events up for a national competition to find Australia’s favourite event, it was announced this week.

The producers of the Australian Event Awards said the new initiative will promote the Australian event industry to the wider community and highlight the important role that events play in the Australian way of life.

All types of events including music festivals, sporting events, community events, cultural and commemorative events will compete for public votes with the winner announced at the Australian Event Awards presentation in October.

Executive producer of the awards, Jeremy Miller, said: “This is a search for innovation and excellence in events, judged by a panel of industry experts.

“Australia’s Favourite Event is the public’s chance to name their most popular event, the event that engages them, that earns their devotion and support. We’re excited to hear what the public have to say about the events that they love.”

Entrants in the Australian Event Awards will access a simple, ‘one click’ nomination for Australia’s Favourite Event and will receive the advantage of an exclusive voting kit with marketing materials to help gather votes for their event.

“As soon as their Australian Event Award entry is submitted they’ll have everything they need to prepare for when public voting opens for Australia’s Favourite Event on August 5th. Events that haven’t entered the Australian Event Awards can also nominate but they will miss out on this head start,” Miller explained.

There is no cost to nominate for Australia’s Favourite Event. Voting is open to anyone across Australia by SMS or via www.AustraliasFavouriteEvent.com.au