Home Communications Perrottet gives Service NSW clients real-time queue jumper

Perrottet gives Service NSW clients real-time queue jumper

Perrottet gives Service NSW clients real-time queue jumper

March to 891

 

Finance ministers the world over are renowned fans of the so-called ‘one-stop-shop’ where multiple government services get bundled together into a single retail outlet to save citizens running around and taxpayers big dollars on rent and wages.

But if you head out to pay a bill or renew your licence at lunchtime, more services can mean longer queues and a break spent standing in line or waiting for your number to be called.

That could be about to change in New South Wales after the state government made a pledge to its customers that it will publicly reveal waiting times in queues at its Service NSW offices — not in retrospect, but in real time.

Launched in 2013, Service NSW is now the main access pointy for more than 800 government transactions — like licences, vehicle registrations, Seniors Card applications, owner builder permits and housing payments — that were previously distributed across multiple offices and agencies, many of which had less than convenient opening hours.

Now NSW Minister for Finance, Services and Property Dominic Perrottet (who’s known for his passionate pursuit of better capacity utilisation ) is betting that millions of customers will organically opt for shorter waiting time times if they can see up to the minute on how they will have to wait.

The theory is pretty simple: people will naturally opt for the shortest transaction time if they can see it, thereby taking pressure off during peak times.

According to Mr Perrottet, the new heads-up to citizens on waiting times will be delivered through (you guessed it) another nimble government issued smartphone app. But it will also be made available on the Service NSW websites.

“Customers can now beat the queues by seeing how long they’ll have to wait before deciding whether to visit a service centre, Mr Perrottet said.

“That helps customers make informed decisions about which centres to visit and how to avoid peak periods such as lunch times and the lead up to holiday periods.”

But the same information will also give the minister and Service NSW senior management a far more detailed view of individual shopfronts perform and when there are quiet periods.

Fast food retailers, airlines and transport authorities and call centres have for years harnessed queuing data as a way to manage capacity and load, but the application of the technique in government is relatively new.

If the innovation is successful, which is more than likely, there is a fair chance it could be applied to federal government services like Centrelink and Medicare which have been gently pushing customers towards online channels.

However a challenging side effect of the online push in the social security system has been that customers that wind up at an office are often more challenging for staff to deal with because their circumstances can’t be immediately addressed via an online transaction.

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