The initiative, which has already reduced its own electricity consumption by 40 per cent based on 1995 levels, was presented at the OECD Competing Cities and Climate Change Conference in Milan Italy in October 2008 and has now been included in an OECD preparation report for Copenhagen in the lead up to the United Nations Climate Change Conference [COP15] in December.
Commercial advertisements supporting the campaign were run on Imparja Television during the football season featuring the players and the message. Car stickers and a banner bearing the slogan are displayed at games and community events.
The program has seen domestic violence incidents drop by 55 per cent and breaches of domestic violence orders drop by 64 per cent.
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