Liverpool City Council is urgently reviewing its media code of conduct following an increase in online attacks against its employees, including incidents of cyberbullying.
GN understands the threats have come from community and councillors. “Such conduct not only undermines the wellbeing of staff but also threatens the professional reputation of council,” said Liverpool Mayor Ned Mannoun.
Recent monitoring of LCC’s social media platforms has shown that, since late last year, there has been a significant increase in negative posts including a large number of personal insults, with councillors also caught up in the online crossfire.
In response, LCC is updating its media policy so that it better reflects the present media landscape and recognises modern forms of digital abuse. “While Liverpool City Council’s existing media policy provides guidance on media engagement, it requires an urgent review to better reflect contemporary legal frameworks, particularly in relation to cyberbullying and social media conduct by both staff and councillors,” Mannoun said.
LCC currently has two media policies in play: one for traditional media, another for social media. The policies will now become integrated into a single simplified document, GN has been told.
LCC CEO Andrew Lewis has been formally asked to prepare a draft revised policy for council to consider at a future meeting. As well as a media policy review, a training program will be developed so that councillors and staff can be educated on social media use.
“How you treat a waiter says a lot about your character. This well-known saying reminds us that respect and kindness should extend to everyone including those who serve our community,” Mannoun said. “In the same spirit, we must ensure that our council staff – who work tirelessly for Liverpool – are treated with dignity and respect, both in person and online.”
While welcoming a diversity of views, Mannoun said people must learn to agree to disagree to allow democracy to function. “Respectful debate and open discussion are the foundation of our governance. When we engage in constructive dialogue rather than hostility, we strengthen our community and set a positive example for future generations.”
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