A conference next month will explore the secrets of some of the world’s most successful cities.

Place Branding Australia will reveal how Australia’s cities, towns and regions can develop a unique and compelling narrative to attract the businesses, residents and visitors and boost economic and social well-being.

The conference, set to take place on the 4th June in Sydney, will feature some of the world’s leading place branding experts and cities that have turned their fortune around through the strategy.

Government and industry will come together on the day to share insights into how cities can attract investment by identifying what makes them unique and telling their story to the world to get them onto the global stage.

From the founder of Australia’s leading social data analytics company for localities, to the leader of a New Zealand place branding agency and the man who spearheaded the transformation of a Mississippi town, experts from across the world will come together to provide exclusive insights.

Speakers also include director of one of Tasmania’s most well-known festivals and the leaders of a project to transform NSW’s Hunter region.

Conference curator Stu Speirs, who is director of Silver Lining Strategy, a tourism and major events strategy and evaluation specialist firm, says governments need to discuss the balance between delivering today for ratepayers versus investing in a town or region’s future.

“The pressure on primary industries including agriculture and mining mean that regional Australian towns in particular need to push their thinking about what the future of their towns looks like,” Mr Speirs said.

Registrations for the event, which is part of the 2019 Vivid Ideas program, are open until the 3rd June.

The Place Branding Australia conference, hosted by Government News and organised by Interpoint Events,  will be held at Sydney’s Intercontinental Hotel on Sydney on 4 June 2019.

The conference program is available here and you can register to attend here.

For more information visit the Place Branding Australia website.

For inquiries about partnering with this event contact sliversage@intermedia.com.au

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